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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
Episodes
Tuesday Apr 21, 2020
Tuesday Apr 21, 2020
This year, Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s Tim Kenyon breaks down how far the sustainability movement has come -- and, more importantly, where it may be going. From hybrid cars and recycled clothing, to zero-waste homes -- how important is the environment to consumers? And how will COVID-19 affect their attitudes and efforts towards a “greener” world?
More Information:
Sustainability & COVID-19 [eBook]: https://hubs.ly/H0pKk4l0
Thursday Apr 16, 2020
Thursday Apr 16, 2020
COVID-19 is changing current and future consumer behaviors. In this episode, Karen Ramspacher from MRI-Simmons sits down with us to discuss recent results from their new (and free) COVID-19 report. What purchases and plans have consumers postponed? What media are they consuming? And what new attitudes will influence their behavior with brands in the future?
More Information: https://hubs.ly/H0pCsTD0
Tuesday Apr 14, 2020
Tuesday Apr 14, 2020
As cannabis increasingly enters the mainstream, many are embracing the possibilities -- while others continue to push back. In this episode, we explore the marijuana consumer -- recreational, medical, and everything in between. Who are they? Why do they consume cannabis? What types of entertainment do they choose, and what products are they purchasing while consuming? We also look at the profiles of those who are opting out of the cannabis phenomenon.
More Information:
National Cannabis Study: https://hubs.ly/H0pJ7Ny0
Tuesday Apr 07, 2020
Tuesday Apr 07, 2020
CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product categories, from cosmetics to pet food. Experts from MRI-Simmons and GfK Consumer Life define CBD’s remarkable growth, profile its consumers, and reveal the forces and trends behind its rise.
More Information:
MRI Cannabis Report: https://hubs.ly/H0pJ6sC0
Insights from NRF [Press Release]: https://hubs.ly/H0pg6_x0
Wednesday Mar 25, 2020
Wednesday Mar 25, 2020
The world is a different place than it was one month ago, even two weeks ago. COVID-19, or Coronavirus, has consumers staying home and is taking a toll on the economy. In this episode, we sit down with Stacy Bereck as she shares some insightful results from GfK Consumer Insight's Coronavirus Consumer Pulse study.
More Information:
About the study [release and sample report]: https://hubs.ly/H0nNBCm0
Tuesday Mar 17, 2020
Tuesday Mar 17, 2020
It's unknown and untrackable... or is it? 90% of ads are targeted to only select consumers and impossible to measure, until now. In this episode, we sit down with Natasha Stevens, EVP at GfK as she helps shed some "light" on all the marketing you can't see.
More Information:
Leverage the Power of Dark Marketing [video]: https://hubs.ly/H0n45DT0
Tuesday Mar 03, 2020
Tuesday Mar 03, 2020
The mixture of skyrocketing shopper expectations and exploding technologies are fueling a new era of innovation and transformation for shopping. From smartphones to personal shopping robots, how far will the technology go?
More information:
The Future of Retail [video]: https://hubs.ly/H0mCVDJ0
Tuesday Feb 18, 2020
Tuesday Feb 18, 2020
You‘ve heard it before and you’ll hear it again. After so much debate and discussion about what Millennials want, they remain a hot topic with marketers -- but why? In this episode, we look into their minds, as the first Millennials turn 40. Learn what truly makes this generation different from the rest!
More information:
What does the future of Millennials look like? [blog]: https://hubs.ly/H0mCwYM0
Wednesday Jan 29, 2020
Wednesday Jan 29, 2020
Get ready for a future-focused point-of-view that will teach you everything you need to know from consumer mindsets to the innovative technology coming next. Stop guessing what’s next and start Thinking Ahead!