In another milestone of the COVID-19 pandemic, schools are in the midst of 'opening' their doors. In this episode, Frank Guagenti takes us through how parents are feeling as their ...

No matter who you are, you can’t escape ads. The challenge is- how can your ad speak louder and become more memorable to your audience than the rest? In this episode, we sit down w...

As the youngest generation in the workforce, Generation Z is facing unprecedented challenges as young professionals. In this episode, we sit down with NextGen Competition winners S...

Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Be...

COVID-19 and the racial equality movement have raised the stakes when it comes to social responsibility, and brands cannot sit still. In today’s world, issuing predictable press re...

With devastated economies and the calls for social justice around the world, how to brands move forward? In this episode, we give you an audio version of GfK's recent webinar, "Tak...

At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of creating ad audiences. In this podcast ep...

Months after lockdowns began, the pandemic landscape continues to evolve. In this episode, we check in with Sarena Gerard, who helps us understand how consumers feel. Tune in for t...

We know COVID-19 crisis has transformed shopping – but many of those effects may be short term. To plan for tomorrow’s shopping experience, we need to look closely at the forces th...