While “trending” may have become a buzzword on social media, distinguishing the deeper trends and forces that drive consumer purchase demands rigor and insight. In this podcast, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.

Consumer Life's latest eBooks: 

COVID-19 & Sustainability: https://hubs.ly/H0qk98V0 

Influencers in a culture of doubt: https://hubs.ly/H0qk98C0 

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