Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19 pandemic. In this episode, Luis Molina gives us an overview of GfK's new Consumer Pulse study. Understand consumers' lifestyles and behavior changes, what consumers think and how their behavior changes week on week, how consumer purchase behavior is evolving, and how consumers anticipate their situation and behavior to be after the crisis.


More Information: 

Consumer Pulse [study]: 

Coronavirus: Tracking its impact on consumers and brands [podcast]: 

How American Consumers are Handling the COVID-19 Outbreak [podcast]: 


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