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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
Episodes
Thursday Jul 23, 2020
Thursday Jul 23, 2020
COVID-19 and the racial equality movement have raised the stakes when it comes to social responsibility, and brands cannot sit still. In today’s world, issuing predictable press releases followed up with little action simply won’t cut it. In this episode, brand experts Eric Villain and Amy Wills explore the opportunities and pitfalls for brands in this fraught landscape. How can brands make a difference while staying true to their identities and consumer expectations? How can they discover a renewed sense of purpose in the middle of crisis?
More Information:
eBook: Discover your brand's authentic purpose & build deeper consumer connections
Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
With devastated economies and the calls for social justice around the world, how to brands move forward? In this episode, we give you an audio version of GfK's recent webinar, "Taking brands to the next level: Activism, anxiety, and the new consumer marketplace," with a panel of experts discussing where brands go from here. What messages and offers do consumers want from brands? What role should activism play in their identity?
Click here for the full webinar.
Thursday Jul 09, 2020
Thursday Jul 09, 2020
At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of creating ad audiences. In this podcast episode, GfK’s Natasha Stevens explores the promises and pitfalls of combining data from different sources. She defines the many unknowns that surround target creation in today’s marketplace, and tells how a multi-set approach can improve target accuracy exponentially – or dilute the value of high-quality data.
More Information:
Video: Optimizing audience data for programmatic targeting
Thursday Jul 02, 2020
Thursday Jul 02, 2020
Months after lockdowns began, the pandemic landscape continues to evolve. In this episode, we check in with Sarena Gerard, who helps us understand how consumers feel. Tune in for the latest Consumer Pulse data, dissecting everything from consumers' future travel plans to how they think brands should address social issues.
More Information:
Webinar: Activism, anxiety, and the new consumer marketplace
Thursday Jun 25, 2020
Thursday Jun 25, 2020
We know COVID-19 crisis has transformed shopping – but many of those effects may be short term. To plan for tomorrow’s shopping experience, we need to look closely at the forces that were already in play when the pandemic hit. In a new Thinking Ahead webinar, GfK’s Joe Beier and Sarena Gerard delve into new insights from our FutureBuy® research to explore the future of click-and-collect, social media buying, and more.
More Information:
Understand the forces that are transformation shopping- in-store and online [report]
Shopping's Transformational Forces [video]
Thursday Jun 04, 2020
Thursday Jun 04, 2020
In the midst of today’s disruptions, FMCG brands, marketers, and retailers need to Think Ahead. In this episode, we sit down with GfK's Susan Stacey and Neal Heffernan who help us understand how to optimize brand innovations for long-term success. Tune in for an in-depth look at the dos and don'ts of effective testing.
More Information:
Optimizing brand innovation for long-term success [video]: https://hubs.ly/H0r6h1x0
Design FMCG Products for real-world success [eBook]: https://hubs.ly/H0r6gWS0
Tuesday May 19, 2020
Tuesday May 19, 2020
Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of content creators, and the pitfalls of sticking to old models in a time of upheaval.
More Information:
- Reach Jola's eBook: The transformation of influencers in a culture of doubt
- Read some of Jasmine's stories at emarketer.com
- Follow Tara on Instagram and follow the official Conscious Connoisseur blog
Wednesday May 13, 2020
Wednesday May 13, 2020
In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh Pisano, and Dstillery's Chris Boon to talk about digital ad targeting. How are consumer “segments” developed? What can be done to make them more accurate? And why is data so important for accurate targetings?
More Information:
Tuesday May 05, 2020
Tuesday May 05, 2020
While “trending” may have become a buzzword on social media, distinguishing the deeper trends and forces that drive consumer purchase demands rigor and insight. In this podcast, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.
Consumer Life's latest eBooks:
COVID-19 & Sustainability: https://hubs.ly/H0qk98V0
Influencers in a culture of doubt: https://hubs.ly/H0qk98C0
Tuesday Apr 28, 2020
Tuesday Apr 28, 2020
Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19 pandemic. In this episode, Luis Molina gives us an overview of GfK's new Consumer Pulse study. Understand consumers' lifestyles and behavior changes, what consumers think and how their behavior changes week on week, how consumer purchase behavior is evolving, and how consumers anticipate their situation and behavior to be after the crisis.
More Information:
Consumer Pulse [study]: https://hubs.ly/H0pYRjn0
Coronavirus: Tracking its impact on consumers and brands [podcast]: https://hubs.ly/H0pYW6l0
How American Consumers are Handling the COVID-19 Outbreak [podcast]: https://hubs.ly/H0pYW780