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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
Episodes
Wednesday Aug 11, 2021
Wednesday Aug 11, 2021
In January 2020, Google announced it would begin to phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” many digital marketers are looking for new innovations that will replace them. With endless information, the reality is- not everyone understands the true impact this has on brands and consumers alike. How can you prepare? Tune in to find out.
Guest: Rolfe Swinton, Director, Data Assets, GfK North America
Resources:
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
The challenges of the past year have inspired new and innovative ways for brands and retailers to connect with their customers. In this episode, Joe Beier joins us to share results from the FutureBuy® 2021 study, covering evolving behaviors & attitudes of shoppers all over the world. From click-and-collect to social media shopping, the retail landscape has never been more exciting – and complex. Is your brand ready for the 'new' shopping experience?
Guest: Joe Beier, EVP, Consulting, Consumer Insights, GfK North America
Resources:
- Video: Winning with today’s super-savvy shopper
- Sample Report: A window into tomorrow's shoppers
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
Friday Jul 30, 2021
Friday Jul 30, 2021
Are brands really taking on the challenge of sustainability? Could it even be a profit center? In this candid interview, TerraCycle CEO Tom Szaky explains how "green" brands can go beyond messaging to make a real difference. For consumers, has their knowledge of sustainability really changed? Szaky thinks not. However, an increase in consumer value and concern shows opportunity within this evolving terrain.
Guest: Tom Szaky, CEO, TerraCycle
Resources:
- Guidebook: Brands navigating through sustainability
- Video: Rethinking Sustainability: Defining new strategies for brands
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
Wednesday Jul 14, 2021
Wednesday Jul 14, 2021
In a post-pandemic world rocked by disruption, premium brands have proven that they can help a business not only recover from economic downturns but become more powerful than ever. In this episode, GfK's CMO, Gonzalo Garcia Villanueva, sits down with our Head of Brand and Marketing Intelligence, Madalina Carstea, to go over new insights on how you can maintain and build your premium brand.
Guests:
- Gonzalo Garcia Villanueva, Global CMO, GfK
- Madalina Carstea, Head of Global Sales, Brand and Marketing Intelligence, GfK
Resources:
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
Wednesday Jul 07, 2021
Wednesday Jul 07, 2021
This episode is an audio version of MRI-Simmons' recent panel discussion on a company's responsibility for inclusivity in their business and brand. The panel discusses the changing attitudes among Americans toward the LGBTQIA+ community, the perils of "rainbow-washing," or superficial allyship without meaningful effort or action behind it. Finally, it explores how companies can impact the community as a part of their business strategy throughout the year.
Guests:
- Karen Ramspacher (Moderator), SVP, Innovation & Insights, MRI-Simmons
- Diane Anderson-Minshall, CEO, Pride Media
- Joeseph Chen, Consumer insights lead, Mondelez International
- Kirk Olsen, SVP & Managing Director, Horizon Media
Resources:
- Full video recording: Building connections beyond Pride Month
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
Wednesday Jun 23, 2021
Wednesday Jun 23, 2021
Asia has been the engine of global economic growth for decades. As the world continues to get smaller thanks to technology, their consumers' beliefs and lifestyles rise in importance. In this episode, trends expert Veronica Chen divides Asia into its main powerhouses; China, India, Indonesia, Japan, and South Korea. Tune in to understand the economic and cultural significance each has on the world- and why global brands need to consider their unique outlook in business decisions.
Guest: Veronica Chen, VP, GfK Consumer Life
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
Thursday Jun 10, 2021
Thursday Jun 10, 2021
In the U.S., mobile media now exceeds one-third of all media spending. A 2021 GfK study shows that, among common digital technologies, smartphones are most trusted and relied on by U.S. consumers. In this episode, ad expert Jon Brand explains the advantages of video display ads, the importance of ad testing, and how to adapt to emerging digital platforms like Tik Tok and Clubhouse.
Guest: Jon Brand, SVP, GfK Marketing Effectiveness
Resources:
- eBook: Design ads for success with today’s mobile-first consumers
- Podcast: The changes and challenges of advertising
- Article: Mobile ads demand mobile thinking
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
Wednesday May 26, 2021
Wednesday May 26, 2021
As COVID-19 restrictions loosen, over half of Americans say that they will be cautious going back to everyday life, but what does "normal" look like now? In this episode, Managing Director of Consumer Insights, Stacy Bereck, shares the latest results of the Consumer Pulse study, which has been tracking consumer behaviors and attitudes on life in a pandemic since March of 2020. Tune in to hear the latest- including data on the newest segment, vaccinated vs. non-vaccinated consumers.
Guest: Stacy Bereck, Managing Director, GfK Consumer Insights
Resources:
- Read the latest release: The newest wave of Consumer Pulse
- eBook: How can brands connect with wary consumers in today’s fragile marketplace
- Listen to the other Consumer Pulse episodes
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
Wednesday May 19, 2021
Wednesday May 19, 2021
The past year has changed consumer experience is changing brand relationships in every category. In this episode, we give you an audio version of GfK's recent webinar, "How brands can win consumers' hearts in the new marketplace," where experts discussed the changing nature of brand engagement and purchase decision making. Tune in to understand how brands can create a sense of loyalty through meaning and value while understanding the risks and rewards in taking political and social stands.
Guests:
- Natasha Stevens, EVP, Strategy & Innovation, GfK
- Eric Wagatha, SVP, Consumer Insights, GfK
- Amy Wills, VP, Marketing Effectiveness, GfK
Resources:
- Full video recording: How brands can win consumers' hearts in the new marketplace
- eBook: How can brands connect with wary consumers in today’s fragile marketplace?
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
Wednesday May 05, 2021
Wednesday May 05, 2021
In January 2020, Google announced it would begin to phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” many digital marketers are looking for new innovations that will replace them. With endless information, the reality is- not everyone understands the true impact this has on brands and consumers alike. How can you prepare? Tune in to find out.
Guest: Rolfe Swinton, Director, Data Assets, GfK North America
Resources:
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com