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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Wednesday Feb 10, 2021
Wednesday Feb 10, 2021
When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons to be even more critical. 19% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode, influencers and experts Rachel Miller, Evan Kristel, and Jola Burnett take us into the B2B influencer world that showcases the power of decision-makers. How does B2B influencing fit into your next marketing campaign? Tune in to find out.
Guests:
- Rachel Miller, Global Influencer Marketing Lead at SAP (Connect on: Twitter | LinkedIn)
- Evan Kirstel, Evangelist and Co-founder, eViRa Health (Connect on: Twitter | LinkedIn)
- Jola Burnett, VP, Consulting, GfK Consumer Life (Connect on: Twitter | LinkedIn)
Resources:
- eBook: From AI to COVID-19: The transformation of influencers in a culture of doubt
- Contact the Thinking Ahead Podcast at marketing@gfk.com
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