What is means to have a 'healthy' brand

In today's times, brands are expected to be more than a logo. Consumers expect them to take action- to show their authentic worth. While many things have changed, the core pillars of brand building have not. In this episode, Managing Director of GfK Marketing Effectiveness, Eric Villain, explains the true need for a healthy brand and what it takes to get there. How can brands create meaningful connections with their consumers? 

Guest: Eric Villain, Managing Director, GfK Marketing Effectiveness

Resources: 

• Report: Brand Unchained: Unleash the power of brand and unlock business performance
• eBook: Getting the essence of brand health
• Podcast: Finding purpose in crisis: Brands, COVID-19, and social responsibility

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
• Contact the Thinking Ahead Podcast at marketing@gfk.com