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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Wednesday Feb 03, 2021
Wednesday Feb 03, 2021
Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this reprised episode, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.
Watch Eric's recent video: Starting strong in 2021
Contact the Thinking Ahead Podcast at marketing@gfk.com
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