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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Thursday Jun 25, 2020
Thursday Jun 25, 2020
We know COVID-19 crisis has transformed shopping – but many of those effects may be short term. To plan for tomorrow’s shopping experience, we need to look closely at the forces that were already in play when the pandemic hit. In a new Thinking Ahead webinar, GfK’s Joe Beier and Sarena Gerard delve into new insights from our FutureBuy® research to explore the future of click-and-collect, social media buying, and more.
More Information:
Understand the forces that are transformation shopping- in-store and online [report]
Shopping's Transformational Forces [video]
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