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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Wednesday Mar 27, 2024
Wednesday Mar 27, 2024
In this episode of Thinking Ahead, GfK’s Neil Bellamy and moderator Lucy Green discuss the March 2024 results. The overall Index score remained at -21 this month with no move from February. There was some positive news in the view of our personal finances in the next 12 months, which rose two points. However, the Major Purchase Index fell two points and the Savings Index declined by four points. The improvements in the overall Index seen most months last year have now vanished. Neil explains what these scores mean and the impact of the March 6th Budget on them. March’s Data Guru Corner focuses on sampling. Tune in!
January 2024 marks 50 years of the UK Consumer Confidence Barometer. There is no other consumer research project with the longevity, rigour and reliability. Get the report now >>
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