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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Friday Dec 08, 2023
Friday Dec 08, 2023
In this Thinking Ahead podcast, Kelly Whitwick and Neil Frackiewicz from GfK UK’s retail team discuss the performance of Black Friday in 2023. Using point-of-sale data, they review the results from this year and put them in historical context, reveal the best – and worst–selling items, and analyze sales in the run-up to Black Friday and during the weekend itself. They explain the reason for the results in the Consumer Technology, Durables and Homewares, and share their expectations for the categories as we approach Christmas.
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