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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Thursday Jun 10, 2021
Thursday Jun 10, 2021
In the U.S., mobile media now exceeds one-third of all media spending. A 2021 GfK study shows that, among common digital technologies, smartphones are most trusted and relied on by U.S. consumers. In this episode, ad expert Jon Brand explains the advantages of video display ads, the importance of ad testing, and how to adapt to emerging digital platforms like Tik Tok and Clubhouse.
Guest: Jon Brand, SVP, GfK Marketing Effectiveness
Resources:
- eBook: Design ads for success with today’s mobile-first consumers
- Podcast: The changes and challenges of advertising
- Article: Mobile ads demand mobile thinking
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
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