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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Tuesday Aug 04, 2020
Tuesday Aug 04, 2020
Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Category Director of Sports and Gaming at MRI-Simmons, as he explains the rise of this unique and faithful segmentation. Tune in to understand the innovative entertainment that eSports is serving up- and the opportunities it gives brands and advertisers.
More Information: https://hubs.ly/H0t492k0
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