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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Wednesday Apr 28, 2021
Wednesday Apr 28, 2021
NextGen Hackathon Competition gives undergraduates a chance to develop product and marketing plans using real-world data. In this episode, we speak with two members of the CalPoly Pomona team that recently won the 10th NextGen Competition -- a race to develop the smartest electric vehicle innovation. In addition, we talk to two NextGen mentors and judges, Natalie Sneed from Kia and Sharon Kondo from One Team Advertising. Tune in to learn the importance of auto innovation and the next generation from the experts -- and how the student team came up with a unique project that incorporates consumer needs and current trends.
Guests:
- Natalie Sneed, Research Manager, Regional Strategy Management, Kia Motors
- Sharon Kondo, Practice Lead, Strategic Analytics, Team One Advertising
- Jillian Munoz, Student, CalPoly Pomona
- Patrick Ogaz, Student, CalPoly Pomona
Resources:
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
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