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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Monday Oct 23, 2023
Monday Oct 23, 2023
In this Thinking Ahead podcast, Trevor Godman from GfK UK discusses the latest findings from the annual Smart Home survey. Now in its seventh year, this collaboration with techUK delves into consumer awareness and interest, ownership and usage of a range of connected or ‘smart’ home products. This is an extensive piece of work, so in this 15-minute conversation, we focus on three key highlights: market growth and what’s driving it, what we can learn from the success of smart doorbells, and expectations around energy saving.
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