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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Thursday Dec 16, 2021
Thursday Dec 16, 2021
There are big changes coming to the GSA (General Services Administration) Advantage marketplace, and manufacturers need to pay close attention. GSA enables $60 billion in sales annually to federal, state, and local governments – a massive opportunity for suppliers in dozens of categories. How can you use the updated platform to your benefit, and what pitfalls should you watch out for? Get the latest on these important developments as we talk to Josh Royko, GSA’s Director of Acquisition Oversight, and Lloyd Wood, Senior Enterprise Account Sales Manager at GfK Etilize.
Guests:
- Josh Royko, Director of Acquisition Oversight, GSA
- Lloyd Wood, Senior Enterprise Account Sales Manager, GfK Etilize
Resources: www.etilize.com
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
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