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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
Episodes
Wednesday Mar 13, 2024
Wednesday Mar 13, 2024
GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024.
In this episode, we'll talk about:
- Focusing on the fundamentals - Getting back to brand basics
- The sustainability boost - The circular economy gains momentum
In part two, we'll talk all things tech & gen alpha!
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