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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
Episodes
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024.
In this episode, we'll talk about:
- Technology saga – Leveraging our evolving relationship
- Post Gen Z - Gearing up for Gen Alpha
If you missed it, part one covered the fundamentals & sustainability!
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