Building connections beyond pride month

This episode is an audio version of MRI-Simmons' recent panel discussion on a company's responsibility for inclusivity in their business and brand. The panel discusses the changing attitudes among Americans toward the LGBTQIA+ community, the perils of "rainbow-washing," or superficial allyship without meaningful effort or action behind it. Finally, it explores how companies can impact the community as a part of their business strategy throughout the year.

Guests: 

• Karen Ramspacher (Moderator), SVP, Innovation & Insights, MRI-Simmons
• Diane Anderson-Minshall, CEO, Pride Media
• Joeseph Chen, Consumer insights lead, Mondelez International
• Kirk Olsen, SVP & Managing Director, Horizon Media

Resources: 

• Full video recording: Building connections beyond Pride Month  

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
• Contact the Thinking Ahead Podcast at marketing@gfk.com