Becoming a brand your consumers trust: The DTC Model

Major brands, including Apple, Mercedes, Amazon, and BMW, all use the direct-to-consumer (DTC) model to go straight to their customers for a branded experience. In this episode, experts from GeekSpeak Commerce and GfK Etilize give us a rich insight into why DTC is successful. In addition, they cover best practices and provide examples of how traditional brands utilize DTC. Tune in for all of the do's, don'ts, and small details you need to succeed. 

Guest: 

• Lloyd Wood, Enterprise Sales and Marketing Manager, GfK Etilize
• Isaac Wanzama, Founder and Chief Strategist, GeekSpeak Commerce

Resources: Leveraging the direct-to-consumer playbook

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
• Contact the Thinking Ahead Podcast at marketing@gfk.com