Are we “back”? An update on consumers and COVID-19

As COVID-19 restrictions loosen, over half of Americans say that they will be cautious going back to everyday life, but what does "normal" look like now? In this episode, Managing Director of Consumer Insights, Stacy Bereck, shares the latest results of the Consumer Pulse study, which has been tracking consumer behaviors and attitudes on life in a pandemic since March of 2020. Tune in to hear the latest- including data on the newest segment, vaccinated vs. non-vaccinated consumers.

Guest: Stacy Bereck, Managing Director, GfK Consumer Insights

Resources: 

• Read the latest release: The newest wave of Consumer Pulse  
• eBook: How can brands connect with wary consumers in today’s fragile marketplace
• Listen to the other Consumer Pulse episodes

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
• Contact the Thinking Ahead Podcast at marketing@gfk.com