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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
With devastated economies and the calls for social justice around the world, how to brands move forward? In this episode, we give you an audio version of GfK's recent webinar, "Taking brands to the next level: Activism, anxiety, and the new consumer marketplace," with a panel of experts discussing where brands go from here. What messages and offers do consumers want from brands? What role should activism play in their identity?
Click here for the full webinar.
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