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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Thursday Mar 18, 2021
Thursday Mar 18, 2021
80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk and measure its success? In this episode, Fifty Gazelles' Jeremy Andersen and GfK's Neal Heffernan unfold what makes a successful product. From sparked idea to development to launch, tune in to understand what's tips the scale.
Guests:
- Jeremy Anderson, Founder, Fifty Gazelles
- Neal Heffernan, EVP, GfK Sales Effectiveness North America
Resources:
- eBook: Minimize risk and maximize ROI when launching new SKUs
- Podcast: Creating Success Through In-Market Testing
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
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