A look at the top Latin America economies and their consumers

Latin America is often overlooked compared to other regions when it comes to global media coverage. Still, the reality is that it's a large and vibrant region offering an abundance of opportunities for marketers. In this episode, demographics and lifestyles expert Diane Crispell explains the value of LATAM consumers- and how you can grab their attention.

Guests: Diane Crispell, Senior Consultant, GfK Consumer Life

Resources: 

• Study: A fresh look at Argentina, Brazil, and Mexico

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
• Contact the Thinking Ahead Podcast at marketing@gfk.com