A conversation with TerraCycle on sustainability

Are brands really taking on the challenge of sustainability? Could it even be a profit center? In this candid interview, TerraCycle CEO Tom Szaky explains how "green" brands can go beyond messaging to make a real difference. For consumers, has their knowledge of sustainability really changed? Szaky thinks not. However, an increase in consumer value and concern shows opportunity within this evolving terrain. 

Guest: Tom Szaky, CEO, TerraCycle

Resources: 

• Guidebook: Brands navigating through sustainability  
• Video: Rethinking Sustainability: Defining new strategies for brands

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
• Contact the Thinking Ahead Podcast at marketing@gfk.com