Thinking Ahead: Your Leading-Edge Insights Podcast

UK Consumer Confidence Rises Slightly to -17 in December: A Glimmer of Optimism?

December was one of the quieter months this year with consumer confidence up just one point to -17, five points higher than this time last year. In this final podcast of the year, moderator Lucy Green and GfK’s Neil Bellamy discuss December’s results and what they tell us about consumer sentiment. As December is a key month for retail, there’s a review of the Major Purchase Index in the context of GfK’s Black Friday point-of-sales data in key categories. In Data Guru Corner, Neil looks at average scores over the year, discussing the variance in each measure and the volatility of key metrics. We never predict what is going to happen, but we do review confidence levels going into 2025.  

UK Consumer Confidence up three points to -18 in November

All indicators up in November.

Something changed in November as consumer confidence rose three points to -18. Moderator Lucy Green asked GfK’s Neil Bellamy discuss the measures that feed into the topline figure and how last month’s Budget might have impacted the results. In particular, the Major Purchase Index rose five points and we ask if this is normal pre-Black Friday and the holiday season, or is something else happening? In Data Guru Corner Neil analyzed the results by party allegiance which provide some insights into November’s improvement.

UK Consumer Confidence slips one point to -21 in October

Key future indicators on personal finances and purchase intentions edge up as general economic situation falls.

A drop of one point in consumer confidence to -21 dragged the overall index score back to a low not seen since March 24. Moderator Lucy Green asked GfK’s Neil Bellamy to dig deeper into the five measures that make up the overall Index score and explain what is happening. In Data Guru Corner Neil shared fascinating – and rarely published - data examining confidence by party allegiance. Consumers appear despondent this month – how will the imminent Budget change that? Tune in for an analysis of November’s results.

UK Consumer Confidence Plummets: September Sees 7-Point Drop

Key future indicators on personal finances, economy and purchase intentions all sharply lower

 

September’s results put a halt to the steady improvements in consumer confidence that GfK had been recording since March this year. We saw a sharp fall of seven points in the headline figure, bringing it back close to the -19 recorded in January. GfK’s Neil Bellamy talks through the reasons for the falls in indicators on personal finances, the economy and purchase intentions. In our regular feature, Data Guru Corner, we analyse the results by age group and income level, highlighting a massive gap between the highest and lowest earners. 

 

2024 marks 50 years of the UK Consumer Confidence Barometer. There is no other consumer research project with the longevity, rigour and reliability. Get the report now >>

UK Consumer Confidence static despite the change of government

The Overall Index improved by one point to -13

Anyone expecting a significant leap in confidence levels following July’s general election result and England’s football team reaching the Euro 2024 final will be disappointed by this month’s results. GfK’s Neil Bellamy and moderator Lucy Green discuss the topline and measure-level results, especially the positive uptick on the Major Purchase Index. In our regular Data Guru Corner, we look at the top concerns the new government will want to address – the NHS takes the number one slot, surpassing ’having enough money to live right and pay the bills’.

 

2024 marks 50 years of the UK Consumer Confidence Barometer. There is no other consumer research project with the longevity, rigour and reliability. Get the report now >>

UK Consumer Confidence improves three points in June 2024

These are the last results before the general election on July 4th

GfK’s Neil Bellamy and moderator Lucy Green discuss the June 2024 results. For the third month running the Index has increased, this time by three points to -14, the highest level it has been since November 2021. With an election imminent, in Data Guru Corner we discuss if there has been any change in confidence scores by party allegiance since the election announcement.  

 

2024 marks 50 years of the UK Consumer Confidence Barometer. There is no other consumer research project with the longevity, rigour and reliability. Get the report now >>

 

 

Making sense of the UK’s latest retail trends

Consumer confidence, the use of credit since covid and the influence of sustainability on purchase behaviour

In this episode of Thinking Ahead, Hannah Olley, a Senior Insights Manager in our UK Retail Market Intelligence team tackles three questions asked at our most recent breakfast event. Each is an important topic, from current levels of consumer confidence and the impact on spending patterns, to the changing face of credit and its users, to the growing importance of sustainability in Tech and Durables markets. Tune in for the latest intelligence.

UK Consumer Confidence improves two points in May 2024

In this episode of Thinking Ahead, GfK’s Neil Bellamy and moderator Lucy Green discuss the May 2024 results. These were in before the announcement of a July 4th General Election. The overall Index score rose two points to -17, driven by significant jumps in the outlook for our personal finances and general economic situation. With an election weeks away, Data Guru Corner focuses on how party allegiance impacts consumer sentiment.

2024 marks 50 years of the UK Consumer Confidence Barometer. There is no other consumer research project with the longevity, rigour and reliability. Get the report now >>

UK Consumer Confidence Uncut April 2024

In this episode of Thinking Ahead, GfK’s Neil Bellamy and moderator Lucy Green discuss the April 2024 results of UK Consumer Confidence Index. The overall Index score rose two points to -19, an encouraging development. People’s view of their own personal finances in the next 12 months held steady and the other four measures that make up the Index increased by between two and four points. There is a lot of ground to make up to get us nearer to the 50 year index average of -10, but the measures are moving in the right direction for now. In Data Guru Corner we discuss regional data and analyses.

 

January 2024 marks 50 years of the UK Consumer Confidence Barometer. There is no other consumer research project with the longevity, rigour and reliability. Get the report now >>

Consumer Outlook 2024: Technology & Gen Alpha

GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024. 

In this episode, we'll talk about: 

• Technology saga – Leveraging our evolving relationship  
• Post Gen Z - Gearing up for Gen Alpha

If you missed it, part one covered the fundamentals & sustainability!